about us

Explore with Simen Land Tours

We are a Tour and Travel company based in Addis Ababa, Ethiopia and Princeton, New Jersey. We are in love with the African continent and travel is our passion. We understand the unique needs of our guests and we believe in good customer service. So, come and explore the beauty of Africa with us! We promise you will have an unforgettable experience!

Our Team

Tesfahun Dereje

Founder and CEO


Tesfahun Dereje was born in a village 25 km outside of the historical city of Gondar, called Jenda. Tesfahun or Tess as he is known by his friends, grew up in this agricultural area. His family survived off of the land.

Around 11 years old Tess moved to the center of Gondar where he got the opportunity to interact with many foreigners. This inspired him to study tourism and become a licensed tour operator. He went on to work as a manager for a tour and travel agency in Gondar.

In 2007 he founded Simen Land Tours. Since then he has shared the beauty and culture of East Africa with visitors from all over the world. His experience and hospitality is unsurpassed. He also understands the unique needs of guests to Ethiopia.

Tess is passionate about history, adventure, cooking, culture, bird-watching, agriculture, and so much more

Ariela Danielle Weinberg

Ariela Danielle Weinberg was born in Princeton, New Jersey, USA. She had a very interesting and eclectic childhood and was consistently exposed to different cultures and ways of life.

Her mother Janice is a nurse but she was also a leading thoroughbred trainer in New Jersey. Her father Dr. Fredrick Weinberg is a cardiologist and she grew up working both in her father’s office and in the paddock at the racetrack with her mother.

At the age of seventeen, Ariela moved to La Plata, Argentina, where she lived for five years. She taught English and studied art. She also traveled extensively within the country. She has also lived in Israel and Kenya.

It was in 2017 that Ariela first arrived in Ethiopia as a backpacker. It was also then that she met Tesfahun who would become her brother and eventually her partner in the travel industry.

She has traveled extensively in Ethiopia and East Africa. She has been living back and forth between Ethiopia, Kenya, and the USA ever since.

In 2018 she met her fiancé, Biniyam Shibre. They are known for starring in the 90 Day Fiancé franchise on TLC which airs in over 150 countries around the world. They have one son named Aviel Biniyam.

Ariela, Tesfahun, and Biniyam are pursuing their greatest passions which are traveling and enticing the world to fall in love with Ethiopia and East Africa.

Ariela Danielle Weinberg


Biniyam Shibre

Tour Operator & Fitness/Dance instructor

Biniyam Shibre

Biniyam Shibre was born in Addis Ababa, Ethiopia. He is a natural athlete and performer. At the age of 8 he began training Taekwondo as well as a dancer.

Tragically both of Biniyam’s parents passed when he was young and he was forced to make his own way in the world. He started working as a circus artist at the age of thirteen. He then went on to perform in the African Dream Circus. He has also performed at many hotels and clubs in East Africa.

In 2018 he met Ariela. A year later they became engaged and welcomed their first child, Aviel Biniyam.

Biniyam is a passionate athlete, dancer, entertainer, and he makes for an excellent guide. He loves Ethiopia and Africa and he loves to share them with the world.


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